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Ideas Are Easy

Building the right thing is hard. Let's get it right first.

Smart Discovery

 

Most products die in their first year. Not because they're built wrong - because they shouldn't have been built at all. We find what's worth building before you burn the budget. Test assumptions, validate ideas, and kill bad concepts fast.

Why Our Discovery Process Delivers

Raw User Truth
We find what users actually need, not what they say they want
Data-Driven Decisions
Market research that tells you when to pivot
Fast Prototyping
Test ideas before burning cash
Risk Control
Find the landmines before stepping on them

Win Rate

Products we validate succeed in market

85%

Faster Launch

Cut the rewrites, ship right first time

30%

User Love

Products that solve real problems stick

92%

ROI Impact

Because smart planning beats expensive fixes

3x

 

The Game Plan

 

We don't just validate - we map your path to market:


Vision Clarity
Turn ideas into plans that work
User Reality
Find the pain points worth solving
Market Truth
Test if people will actually pay
Feature Focus
Build what matters first
Risk Control
See problems before they're expensive
Team Alignment
Get everyone on the same mission
Smarter Spending
Know where every dollar goes
Competitive Edge
Find your unfair advantage
Growth Path
Plan for success, not just launch
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Ready to uncover your product's potential?
Research
Find what matters through stakeholder insights and market analysis.
Discovery
Map journeys and pain points. Get inside users' heads.
Prototyping
Build fast, test faster. Turn ideas into testable prototypes.
Testing
Put prototypes in front of real users. Gather truth, not opinions.
Strategy
Lock the scope, map the path, plan the attack.
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The Helicopter Company

Revamped THC’s digital presence: Drupal 10 website, responsive design, scalable architecture, and seamless user experience.

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ECZA

Built KSA's gateway to economic opportunity. A multilingual portal that turned 99% error rates into 6x faster performance in 3 months.

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ALJUF

Built ALJUF's integrated financial platform: CMS portal meets e-Services. SAMA-compliant security, real-time APIs, bilingual interface.

USAID-Identity
Sela
Public Investment Fund
SAMA
Global Communities

FAQs

How long does the product discovery process typically take?

Our comprehensive discovery process usually takes 8-10 weeks, though this can vary based on project complexity. We tailor the timeline to your specific needs while ensuring thorough insights.

Is product discovery necessary if we already have a clear idea?

Absolutely. Even with a clear idea, discovery helps validate assumptions, identify hidden opportunities, and mitigate risks. It often leads to valuable refinements that significantly increase the chances of market success.

How much does product discovery cost?

The investment in product discovery typically ranges from 10-15% of the total projected development cost. However, this investment often leads to significant savings in development by ensuring we build the right product from the start.

What deliverables can we expect from the discovery process?

Deliverables usually include user personas, journey maps, a validated product concept, high-fidelity prototypes, a feature prioritization matrix, and a detailed product roadmap. We tailor the specific outputs to your project needs.

How do you ensure the discovery insights translate into development?

We create a comprehensive hand-off package for the development team, including all insights, prototypes, and technical requirements. We also offer continued consultation during development to ensure the vision is properly executed.